How to write a compelling ad for Google Ads
To write a good ad for Google Ads, you need to be able to craft your unique selling point of your product/service in 4-6 words. Studies have shown most users just scan through the headline of an ad before deciding whether to continue scrolling down the page/click on your advertisement.
Try to use the keyword which is being searched for in the headline of your ad to improve clickthrough rates.
Ensure the keywords you're bidding on are relevant to your product/service.
How to write successful tweets for Twitter.
1) Put the most important points near the beginning of your post
2) Make it simple and easy to understand. People mainly retweet ideas which are easily understand
3) See if you can get your tweet retweeted by another popular account by using popular hashtags